Pioneer Onkyo Europe GmbH

Aqipa GmbH and Onkyo & Pioneer Corporation sign agreement concerning the transfer of business activities in Europe

02Jul / 2018

Aqipa GmbH and Onkyo & Pioneer Corporation sign agreement concerning the transfer of business activities in Europe

Aqipa acquires all assets of Pioneer & Onkyo Europe* and takes over distribution in Europe
Osaka (Japan) and Kundl (Austria), July 2, 2018

Onkyo & Pioneer Corporation and Aqipa GmbH, a value-added distributor within the consumer electronics channel, has agreed an asset deal concerning the transfer of business activities – relating to the hifi and home cinema brands Pioneer, Onkyo, Integra, Teac and Esoteric – to Aqipa. The asset deal is worth roughly € 140 million in revenue and applicable for all European markets.

Based on this agreement, all business activities relating to sales, marketing, after sales service, customer care, finance, spare parts and distribution for the brands Pioneer, Onkyo, Integra, Teac and Esoteric in Europe will be transferred to Aqipa with effect from October 1st, 2018.

Aqipa’s Chief Executive Officer Christian Trapl announced the agreement on June 22nd 2018 at their headquarters in Kundl, Austria: “We are really excited that Pioneer & Onkyo Europe and all its related brands, including Integra, Teac and Esoteric, as well as all their European employees, will be joining the Aqipa family. The brands will continue to bring great products to market while we will deliver heightened brand awareness, together with first-class value-added distribution, sales intelligence and market-leading IT systems. I feel absolutely confident that joining forces will strengthen both Aqipa‘s market position and portfolio, as well as the distribution of Pioneer & Onkyo products.”

Also Susumu Shiotsuka, President of Pioneer & Onkyo Europe, emphasizes the benefits of this deal for all parties involved: “This agreement between Onkyo & Pioneer Corporation and Aqipa GmbH will make it possible to optimise the distribution of our products, expand sales channels and significantly strengthen the brand presence in Europe. In future, we will be able to focus on our core competencies in the areas of development, production and brand-building. Together with Aqipa, we are confident that we can deliver a new level of performance in Europe, one that will please all our customers.”

*Pioneer & Onkyo Europe GmbH is a European subsidiary of Onkyo & Pioneer Corporation

About Aqipa GmbH:
Founded in 1990, Aqipa GmbH focuses on distribution and marketing of premium accessory products within the consumer electronics sector, specialising in providing their customers with an outstanding product and service portfolio which adapts flexibly to their needs and makes them stand out from the competition. Logistics, field sales and channel marketing are just a few of the services provided. All distributed products belong to top tier brands in their respective segments.
From small shops to technology superstores to large key accounts, both e-tail and retail, Aqipa’s customer network covers a host of different segments and channels, stretching from consumer electronics to telecommunications and fashion. With facilities in Europe and Australia, Aqipa always strives to put their vision into practice and spread the Aqipa "spirit" throughout the world. For more information, please visit
About Onkyo & Pioneer Corporation:
Onkyo & Pioneer Corporation is the world's leading provider of hi-fi and home cinema consumer electronics. The company's product portfolio is versatile and ranges from classic hi-fi devices, such as amplifiers, tuners and CD players, to home cinema components such as AV receivers and Blu-ray players as well as mini systems, lifestyle devices and all-in-one solutions. Onkyo & Pioneer Corporation is also one of the world's largest OEM manufacturers of loudspeaker chassis for the automotive, telecommunications and consumer electronics industries.
For more information, please visit